Client: Mandeville Conservatory of Music

Objective: Leads who are 30-50 year old Singaporeans interested in financial planning.

What we did: Using eye-catching creatives, a lead hook that truly resonates with the audience and some creativity, we managed to achieve a high click-through rate and relevancy score.

The result: We generated 92 leads interested in Financial Planning within 1 month and a budget of $400 (or $4.36 per lead). In addition, we have expanded our help to support FA’s recruitment efforts as well, achieving a steady flow of Diploma or higher, Singaporean Citizen or PR leads that want to join the financial industry.

14.7m people reached

47,279 purchases

$500k ad spent

$1.2m sales

6.9m people reached

$85k ad spent

$219k sales

2.58x ROAS

Before we entered the fray in April, the client was struggling to grow sales whilst staying profitable. We realized that several key things were not in place: i) Proper targeting; ii) Adset split-testing was not ideal; iii) Wrong marketing angle in ad creative; iv) No conversion funnel.

After improving the above, we immediately saw a sharp increase in sales. The real game-changer was when we implemented an attractive conversion funnel. This includes upsell, downsell, cross-sell and abandoned cart recovery.

All-in-all, we were able to increase sales drastically, while ROAS i.e. profitability improved by 51.6% to 2.58x.

449k people reached

$32k ad spent

$111k sales

3.45x ROAS